P1050035_edited-1.jpg

Gregory Graalfs — Founder, Reverberations Books

It could be said that this publishing venture began in a small room with an awe-inspiring view of Monterey Bay located under the Cowell College dining hall at the University of California, Santa Cruz. It was 1974 and I was enrolled in my first class with Jack Stauffacher, typographer and proprietor of Greenwood Press, San Francisco. Jack taught typographic fundamentals and book printing at the Cowell Press, working with a Vandercook proof press and cases of new hot-metal Bembo type. With the guidance of Jack, Provost Jasper Rose, and poet and printer William Everson, I graduated in 1976 with a B.A. in The Art of the Book.

          In my career I worked in commercial printing, did print production and design management at companies including Polaroid, Creative Wonders, and IDG Books (the Dummies series). I was later in sales with Sheridan Books, Michigan where I had the chance to meet with many West Coast publishers including university presses, religious publishers, self-publishers, and independent publishers. In this work I had the good fortune to meet the people at Chin Music Press.

          My awareness of environmentalism began with the first Earth Day on April 22, 1970. I was a high school sophomore in Mountain View, California and rode my bicycle with fellow students the five miles to Gunn High School for a rally organized for area students. Now as an adult I am appalled by the intransigence of politicians and business leaders to address climate change and global warming. Publishing presents a means to address our pressing environmental issues that feels true to my background and experience.

More at: www.linkedin.com/in/gregorygraalfs